“That’s so last year” something stated
by every snobby consumer at some point in their life. Fashion, the
ever-mutating industry, changes with the seasons; fashions that are “in” are
soon “out” causing consumers to blindly race after the next big “thing”. Designer brands (such as Prada, Gucci, and
Bradbury) should not be bought first hand by young consumers due to financial
and ethical reasons. The targeted audience of Prada, Gucci, and Bradbury, young
men and women whom are new to adulthood and financial independence from their
parents, can not afford the expensive handbags that are thrust before them. This
is because designer brands will boost their prices to remain exclusive and hard
to get. Also, brands such as Nike use sweatshops so that all of their profit
goes toward the company, not the artist. There is, however, a solution; to
reduce cost on your budget and your morals you can purchase designer clothes
from certain retailers such as “Fashion Project” to get the maximum benefit out
of your shopping.
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